Founded in 2007 in New Delhi, Rhiti Group set out to connect the worlds of sport, media, and entertainment under one roof. From the beginning, the ambition was practical as much as visionary: help athletes build durable personal brands, help companies engage audiences with authenticity, and create platforms where culture and commerce meet responsibly.
Under Chairman & Managing Director Arun Pandey — a Banaras Hindu University graduate and Ranji-level sportsman — the group has grown across service verticals that still define its homepage today: broadcast production, consulting, events, talent management, sponsorship management, and licensing. Those six pillars remain the everyday craft of the business, complemented by ventures that extend the brand into lifestyle, fitness, film, digital entertainment, and technology-led consumer experiences.
What distinguishes an integrated house is not a single campaign, but the ability to move fluidly between strategy and execution. A sponsorship conversation may lead to an event. An event may require broadcast. Broadcast may seed licensing or long-form storytelling. Rhiti’s operating model is built for those handoffs — with teams that understand both the locker room and the boardroom.
Public materials over the years have associated the group with prominent athletes and cultural projects. Where we refer to athletes on this site, we do so carefully as past or publicly reported associations, unless a current exclusive mandate is separately confirmed. That discipline matters: trust is the currency of talent representation and brand partnerships alike.
As Rhiti Group continues to evolve, the through-line remains clear — craft work that elevates sport and entertainment in everyday life, expand thoughtfully across geographies, and stay grounded in the humility that Arun Pandey often cites as a leadership principle. Explore our story, services, and contact channels to start a conversation.