Services | Since 2007
Six desks that carry a sports & entertainment brief
Broadcast, consulting, events, talent, sponsorship, and licensing – scoped so rights, calendar, and delivery stay clear from first call to final report.
Core offer
What we run for brands, talent & rights holders
Each service has a defined brief, deliverables, and a clear handoff – not a menu of disconnected vendors.
Broadcast
Live sports, taped specials, and original programming produced for screens that matter – multi-format, distribution-ready.
What you get
- Production plan & crew coordination
- Multi-camera / multi-format capture
- Edit & delivery masters for platforms
Consulting
Category fit, sponsorship landscaping, and growth plans grounded in how Indian sports and entertainment actually buy and renew.
What you get
- Audience & brand-fit assessment
- Partnership / rights options map
- Prioritised activation recommendations
Events
From concept through on-ground delivery and post-event reporting – sports, entertainment, and corporate experiences with one owner.
What you get
- Concept, venue & run-of-show
- Production, SLV & logistics
- Crowd, security & post-event report
Talent Management
Representation and career pathways for athletes and entertainment talent – endorsements, appearances, and longevity over noise.
What you get
- Representation & deal structuring
- Brand & category alignment
- Calendar, usage & reputation care
Sponsorship
Partnerships that work both ways – landscaping, negotiation, activation, and measurement so visibility converts to renewal conversations.
What you get
- Sponsorship landscape & shortlist
- Rights package & commercial terms
- Activation calendar & ROI signals
Licensing
Thoughtful IP extension – rights clarity first, then brand partnerships and revenue paths that protect the property.
What you get
- Rights audit & territory map
- Licensee / partner matching
- Commercial & brand-guardrails brief
Operating rhythm
How engagements typically run
Same order every time – so legal, talent, media, and brand do not invent parallel timelines.
Discover
Audience, category fit, assets, and constraints – what the brief can credibly say and where it must not stretch.
Design
Rights map, commercial shape, deliverables, and calendar written before production or announcements start.
Deliver
Broadcast, events, talent, or activation – one field calendar across vendors, ground teams, and partners.
Measure
Signal report before the window closes: renew, cut, or re-brief – so the next season starts cleaner.
Capability
Who these desks are built for
Rhiti Group has operated from New Delhi since 2007 under Chairman & MD Arun Pandey – serving partners across sports, media, and entertainment.
Brands
Category credibility, not borrowed fame
Sponsorship, talent, and event briefs with rights windows, activation calendars, and reporting a marketing team can actually run.
Rights holders
Properties protected, then extended
Licensing, broadcast, and partnership structures that keep territory, exclusivity, and brand guardrails written – not assumed.
Talent
Careers guided beyond one campaign
Representation, endorsements, and appearances aligned to personal brand longevity – not a chase for every available logo.
FAQ
Questions partners ask first
Straightforward answers before you send a brief.
Which services can run together on one brief?
Most partnerships combine two or more desks – for example sponsorship + talent + events, or broadcast + licensing. We scope one lead engagement so rights and calendar stay singular.
Do you work only in cricket?
Cricket is a core strength through Rhiti Sports and related ventures, but engagements also span entertainment, lifestyle, events, and multi-sport properties depending on fit.
How early should we involve Rhiti?
Ideally before rights or talent are verbally committed. Discover and Design lock usage windows and deliverables so production does not outrun paperwork.
Where is Rhiti based?
Head office in Vasant Kunj, New Delhi, founded in 2007. Partnership conversations typically start with our New Delhi team; we coordinate field delivery where the brief requires.
How do we start?
Send category, audience, timeline, and any known talent or property constraints via Partner with us. We respond on business days with fit assessment and next steps.
Ready to structure the next brief?
Tell us the category, audience, and timeline. We’ll say clearly how Rhiti’s desks can carry it.