Rhiti Group | Est. 2007 | New Delhi
Sports. Media. Entertainment. One group building brands that last.
Rhiti Group works across talent management, sponsorship, live events, broadcast, and digital ventures. We help athletes, rights holders, and brands create work that performs on the ground and on screen.
Impact
By the numbers – Rhiti Group since 2007
Brands, rights holders & partners we’ve worked with
Team across Rhiti Group companies
Talent supported through Rhiti Sports over the years
Campaigns, events, productions & brand programmes delivered
What we offer
Six ways we help brands, talent & rights holders
Integrated sports and entertainment services – from broadcast and consulting to talent, sponsorship, events, and licensing.
Broadcast that travels
We craft corporate and commercial broadcast content that helps brands expand reach across screens and formats.
Strategy with industry depth
Strategic consulting spanning market insight, brand positioning, and growth planning across sports and entertainment.
Experiences, end to end
From concept and planning through on-ground execution for sports, entertainment, and corporate moments.
Careers, carefully guided
Personalized development and brand pathways for athletes and talent – built for longevity, not short-term noise.
Partnerships that work both ways
End-to-end sponsorship design connecting brands with talent and properties for mutual value.
IP, extended thoughtfully
Licensing support covering strategic partnerships, IP rights management, and brand extension.
The Rhiti approach
What we do, what we believe, how we show up
01
What we do
Rhiti Group specializes in sports marketing, talent management, and media solutions – helping brands grow through partnerships, live experiences, and digital platforms.
02
What we believe
We believe in innovation with integrity: empowering people, building durable brands, and creating work that has a positive impact on sport and culture.
03
Recognition & milestones
Over nearly two decades, the group has been associated with landmark projects across sports management, lifestyle brands, film, digital platforms, and technology-led entertainment.
Ventures
Our verticals
Businesses across sports, lifestyle, media, and entertainment – each built for a distinct audience.
How we work
From strategy to media & IP – one pipeline
Same order every time, so talent, brand, activation, and media stay aligned.
Strategy
Audience, category fit, and commercial goals defined before talent or rights conversations begin.
Talent / Brand
Athlete and brand pathways mapped with clear roles, exclusivity, and longevity – not one-off noise.
Activation
Events, appearances, and content coordinated on one calendar across brand, talent, and vendors.
Media / IP
Broadcast, licensing, and IP extension that give the partnership a second life beyond the campaign window.
Leadership
Guided by people who know the game
Chairman & MD
Arun Pandey
Chairman & Managing Director, Rhiti Group
A Banaras Hindu University graduate and Ranji-level sportsman, Arun Pandey founded Rhiti Group in 2007. Under his leadership the group has built businesses across sports marketing, talent, lifestyle, film, digital platforms, and cricket media – with a focus on durable brands and long-term athlete pathways.
Moments
From our world
-- click any image to enlarge.
FAQ
Questions, by category and vertical
Answers for brands, talent, rights holders, and each Rhiti vertical – kept on a dedicated FAQ page so the homepage stays clean.
Let’s build the next chapter together
For partnerships, media, or general inquiries, our team endeavours to respond within 24 hours on business days.