Rhiti Group · Est. 2007
Our verticals
Rhiti Group builds and operates businesses at the intersection of sports, lifestyle, media, and entertainment. From athlete and brand partnerships to fitness, apparel, digital platforms, film, and cricket media, each vertical is designed to serve a distinct audience while sharing the group’s standards for craft and long-term brand building.
Use this hub to explore current ventures. For services such as broadcast, consulting, events, talent, sponsorship, and licensing, visit Services. For the company story and leadership, see Our Story.
Impact
By the numbers — Rhiti Group since 2007
Brands, rights holders & partners we’ve worked with
Team across Rhiti Group companies
Talent supported through Rhiti Sports over the years
Campaigns, events, productions & brand programmes delivered
Sports
Rhiti Sports
Rhiti Sports Management is the group’s sports marketing and management arm, established in 2007. It covers athlete representation, sports asset management, events, media rights, sponsorship, and consultancy — supporting athletes and brands with an integrated sports-business approach.
Lifestyle
SEVEN
SEVEN (RS Seven Lifestyle) is Rhiti’s active lifestyle brand spanning apparel, footwear, and accessories. Positioned around everyday movement and “changemaker” energy, it brings sport-native storytelling into retail and e-commerce.
Fitness
Fit7
Fit7 is the group’s fitness vertical — health clubs, studios, and athletic lifestyle experiences that promote training, wellness, and performance. It extends Rhiti’s sports DNA into neighbourhood fitness habits.
Digital
BeyondLife.club
BeyondLife.club is a curated NFT platform connecting fans with digital collectibles inspired by iconic personalities and stories. It sits at the intersection of entertainment IP and blockchain-authenticated ownership.
Entertainment
RDX Play
RDX Play is Rhiti Group’s short-form video and creator entertainment platform. It gives creators tools and community features to publish short videos across comedy, dance, fashion, fitness, and more.
Film
Inspired Entertainment
Inspired Entertainment is the group’s film production, marketing, and distribution venture. It is publicly associated with sports-driven storytelling on screen, including MS Dhoni: The Untold Story.
Lottery
Great Goa Games
Great Goa Games (GGG) is Rhiti’s online lottery marketing venture, launched under a Goa government licence framework (public launch messaging around November 2024). Communication stays factual and includes responsible-gaming cues where appropriate.
Cricket media
DR Cricket 7
DR Cricket 7 (also styled Drcricket7 / Dr. Cricket7) is a cricket news and media property associated with Rhiti Group / Rhiti Sports Management. Company materials describe ownership of an exclusive cricket news & media website; trademark filings list Rhiti Sports Management as proprietor.
Partner with Rhiti Group
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