Rhiti Group FAQ
Answers by category and vertical
Clear answers for brands, talent, rights holders, and each Rhiti venture. No demo filler – just how the group works.
General
About Rhiti Group
What does Rhiti Group do?
Rhiti Group is an integrated sports and entertainment company founded in 2007 in New Delhi. We work across talent management, sponsorship, events, broadcast, licensing, and group ventures spanning sports, lifestyle, film, and digital.
Who leads Rhiti Group?
Arun Pandey is Chairman & Managing Director. A Banaras Hindu University graduate and Ranji-level sportsman, he founded Rhiti Group in 2007.
Where does Rhiti Group operate?
Head office is in New Delhi (Vasant Kunj). The group also works across Mumbai, London, New York, Singapore, and Dubai.
What are the headline scale figures?
Company figures we publish: 200+ active clients, 150+ full-time employees, 100+ athletes managed, and 2,000+ projects delivered.
For brands
Partnerships, sponsorship & activation
How do brand partnerships usually start?
With a clear brief: category, audience, timeline, and budget band. We map fit, rights, and activation before production starts so legal and marketing stay aligned.
Can you handle sponsorship end to end?
Yes. From property or talent fit through commercial structure, deliverables, on-ground or content activation, and a simple wrap report.
Do you invent client logos or metrics for case studies?
No. We only publish verified figures and approved references. Soft qualitative language is used when a claim is not cleared for public use.
For talent
Athletes & creators
Does Rhiti manage athletes?
Through Rhiti Sports and related desks, the group has supported 100+ athletes over the years with career guidance, brand pathways, and commercial representation where engaged.
How should public athlete associations be described?
We phrase historic or public associations carefully. Current exclusivity is only stated when verified – we do not imply exclusive deals that are not confirmed.
Is lifestyle and fitness part of the group?
Yes. Ventures such as SEVEN and Fit7 sit under the broader Rhiti ecosystem alongside sports and entertainment brands.
Rights & media
Broadcast, IP & licensing
What media capabilities sit inside the group?
Broadcast production, content support, licensing, and digital platforms – including ventures such as Inspired Entertainment, RDX Play, BeyondLife.club, and DR Cricket 7.
How are usage rights handled?
Territory, window, exclusivity, and deliverables are written before production. That keeps brand, talent, and legal on one calendar.
Can Rhiti support events and on-ground moments?
Yes – from concept through execution for sports, entertainment, and corporate experiences, with content that can travel after the event.
By vertical
FAQ for each Rhiti venture
Rhiti Sports
Sports marketing, talent, and brand partnerships. Visit Rhiti Sports ->
SEVEN
Lifestyle brand under the group. Visit SEVEN ->
Fit7
Health club and fitness studios. Visit Fit7 ->
BeyondLife.club
Digital / NFT venture. Visit BeyondLife.club ->
RDX Play
Short-form video platform. Visit RDX Play ->
Inspired Entertainment
Film and entertainment projects. Visit Inspired Entertainment ->
Great Goa Games
GGG venture. Visit Great Goa Games ->
DR Cricket 7
Cricket media and fitness-facing cricket vertical. Visit DR Cricket 7 ->
Contact
How to reach the team
What is the best email for partnerships?
Use info.rhiti@rhitisports.com for partnership and media enquiries. We aim to reply within 24 hours on business days.
Phone & head office
Phone: +91-11-41720763. Head office: 24 A, Green Avenue Church Road, Vasant Kunj, New Delhi 110070.
Where do I send a full brief?
Use the contact form on Partner with us with name, phone, email, and message.
Let’s build the next chapter together
Share your category, audience, and timeline. We will tell you clearly whether Rhiti is the right desk.