Mahendra Singh Dhoni Honored with Padma Bhushan: A Tribute to India’s Cricketing Legend
Mahendra Singh Dhoni, fondly known as “Captain Cool,” added another illustrious feather to his cap when he was awarded the […]
Revolutionizing India’s Lottery Landscape: Introducing Great Goa Games, India’s First Fully Online Lottery
In a groundbreaking move poised to redefine the lottery industry in India, the Government of Goa has announced the launch […]
Amitabh Bachchan Launches NFT Collection on BeyondLife.club: A Milestone in Digital Art and Entertainment
The digital revolution is here, and India’s biggest superstar, Amitabh Bachchan, has embraced it in style. Partnering with Rhiti Entertainment’s […]
The Craft of Naming and Positioning New Ventures
Rhiti’s portfolio shows a pattern: ventures arrive with distinct jobs to be done. SEVEN speaks to everyday changemakers in activewear. […]
Brand Safety in Sport: Protecting Partners and Talent
Brand safety in sport covers more than adjacency to controversial content. It includes athlete welfare, responsible activation around minors at […]
Preparing Properties for Peak Season: An Operating Rhythm
Peak season exposes every weak process. Partner assets arrive late, talent windows shrink, weather shifts outdoor plans, and content teams […]
Careers at an Integrated Group: Many Crafts, One Standard
Rhiti Group’s work spans producers, strategists, managers, marketers, operators, and technologists. What unifies those crafts is a standard: respect for […]
Sponsorship Measurement without Mythical Percentages
Homepage counters and pitch decks love round percentages. Real sponsorship measurement is messier — and more honest. Rhiti Group prefers […]
Creator Collaborations without Chaos: Briefs that Travel
Creator collaborations fail when briefs are either too vague or too controlling. The productive middle: non-negotiable brand facts, clear deliverables […]
Retail & E-commerce Lessons from Lifestyle Sport Brands
Lifestyle sport brands live or die on product truth and distribution clarity. Early SEVEN communications emphasised accessible quality and multi-channel […]