In August 2021, Rhiti Group partnered with Kanodia Group to announce RDX Play — an entertainment platform focused on short videos, community content, and helping creators find audiences. Public announcements described tools for creation, peer-to-peer gifting, music publishing pathways, and monetisation routes such as advertising and label-style opportunities.
India’s creator economy thrives when platforms feel open to talent beyond metro zip codes. RDX Play’s early messaging emphasised inclusivity and the creative energy of tier-2 and tier-3 cities — including creative and studio service ambitions that could help local talent produce higher-quality video.
For Rhiti Group, RDX Play extends a long-standing interest in media and audience engagement into a productised digital stage. It sits alongside other digital bets in the portfolio as part of how the group meets fans and creators where they already spend time.
Responsible platform growth includes safety, moderation clarity, and fair tools for monetisation. Those operational topics matter as much as download numbers when building trust with families and brands.
Visit the RDX Play page for the venture overview, see how digital fits within group services, and contact us for partnership discussions related to creator programmes or brand presence.
Editors publishing this piece should keep claims tightly scoped to verified public information. Rhiti Group was founded in 2007 in New Delhi and is led by Chairman & Managing Director Arun Pandey. Service pillars publicly listed on the corporate site include broadcast production, consulting, events, talent management, sponsorship management, and licensing — with ventures extending into lifestyle, fitness, film, and digital platforms.