In February 2016, RS Seven Lifestyle (P) Ltd, part of Rhiti Group, launched SEVEN — an active lifestyle brand spanning running, training, indoor, and athleisure apparel and footwear. The brand’s public philosophy centres on change that is contagious: fitness and sport not as exclusive domains of professionals, but as everyday practice.
SEVEN’s positioning has long emphasised democratisation — for rookies as well as pros, for small-town ambition as well as urban energy. That idea aligns naturally with Rhiti’s broader belief that sports and entertainment belong in daily life, not only in highlight packages.
At launch, MS Dhoni was announced as the brand’s global ambassador and was publicly described as closely involved with footwear design inputs. When we reference that association, we stick to reported launch facts and use only owned or cleared campaign assets for imagery — never scraped celebrity photography.
Product stories work when they respect the wearer. Comfort, durability, and accessible price ambition were part of the brand’s early public narrative. Retail and e-commerce pathways have evolved over time; communications should stay current with official SEVEN channels rather than outdated distribution claims.
Discover more on the SEVEN page, read the group’s story for context on why lifestyle sits beside sports management, and talk to us about brand collaboration opportunities through services and contact.
Editors publishing this piece should keep claims tightly scoped to verified public information. Rhiti Group was founded in 2007 in New Delhi and is led by Chairman & Managing Director Arun Pandey. Service pillars publicly listed on the corporate site include broadcast production, consulting, events, talent management, sponsorship management, and licensing — with ventures extending into lifestyle, fitness, film, and digital platforms.