Inspired Entertainment and the Power of Sports Storytelling on Screen
Inspired Entertainment, associated with Rhiti Group, is known publicly as a film production, marketing, and distribution company. Its standout credit […]
General
Fit7: Making Fitness a Neighbourhood Habit
Fit7 Health Club and Studios is presented on Rhiti Group’s site as a chain of gyms and fitness centres built […]
Why Active Lifestyle Brands Need Sport-Native Storytelling
Active lifestyle brands compete in a crowded feed. The ones that endure usually sound like they have spent time in […]
SEVEN and the Idea of the Everyday Changemaker
In February 2016, RS Seven Lifestyle (P) Ltd, part of Rhiti Group, launched SEVEN — an active lifestyle brand spanning […]
Sports Infrastructure Thinking: Spaces That Enable Performance
Talent pipelines stall when facilities do. Sports infrastructure — from community grounds to high-performance centres — shapes how often athletes […]
Youth Sports & CSR: Opening Doors Beyond Metro Headlines
Sport changes lives long before it creates celebrities. Rhiti Group’s public story emphasises giving back — supporting young athletes, scholarships, […]
Athlete Branding Beyond the Highlight Reel
Highlight reels win attention; brand systems win decades. Athlete branding at Rhiti is about the quieter work: voice guidelines, partnership […]
Rhiti Sports: An Integrated Approach to Sports Marketing
Rhiti Sports Management, incepted in 2007, is a key pillar of Rhiti Group and a long-standing presence in India’s sports […]
Consulting with Context: Strategy for Sports & Entertainment Growth
Strategy decks are easy to produce and hard to live with. Rhiti Group’s consulting practice focuses on usable insight: market […]
Licensing as Strategy: Extending IP Without Diluting It
Licensing is often misunderstood as a pure royalty conversation. In practice, it is brand architecture: deciding which expressions of an […]